Does URL shortening Help to Maximize Business SEO Ranking?

There are a number of URL shortening services with generic domains such as bit.ly, tinyurl.com, short.ie. Or branded domain services such as Tinycc. Some tools are offered by big web players like Google with their goo.gl shortener and some microblogging sites like Twitter with twurl/Tweetburner.

Their operation is fairly straightforward: each inserted URL is associated with a unique key, which is usually the same alphanumeric code that appears in the final part of the compressed URL. The latter then performs a redirect to the original address.

The convenience and benefits of a URL shortener can fit nicely in many digital marketing campaigns. The objective of this article is not to list all the benefits of shortening URLs, but to try to understand if there are SEO benefits from their use.

Urls shortener: What advantage for SEO?

A URL shortening service can have advantages from a marketing perspective, but offer no real advantage in terms of pure SEO optimization.

● The purpose of using short URLs not optimized for SEO benefits as the short links do not necessarily pass any credit to the landing page.

● There is a question of reliability of the services that could be disruptive to community websites and social networks if the shortening services were to fail. All dead links are preventing information sharing on networks.

● From the user experience point of view, these services can be very convenient since it is always easier to find/share a short link. This is especially true since some microblogging services like Twitter limit the number of characters in a message to 140.

● From an SEO point of view, there is no direct benefit since the links usually redirect using 301, 302 or JavaScript method to their destination pages.

Not all URL shorteners work the same way for SEO

When choosing a URL shortener, you’ll want to use one that employs a 301 redirect from the short URL to the destination URL. This will ensure maximum PageRank passing for your site. Also, you should choose a service that offers reports, metrics, and click statistics, as in the case of Tinycc.

Tinycc branded service gives users the option of bringing their own short domain. A business can discover how many clicks a specific link gets, geographic location of visitors, where the click was referred from and other metrics. The on board stats do not need to replace Google Analytics as your Google Analytics ID can easily be integrated with your Tinycc account to allow all short link pageview events to be seen in your Google Analytics account.

● Short links provides the most detailed data about the website traffic’s geographical location. It helps to determine your brand presence and accordingly you can optimize the SEO.

● Relevant outbound links help SEO regardless of nofollow or follow status. Shortening the URL can also minimize the risk of value transfer.

● If you require affiliate links but don’t want a messy looking URL. A shortening service is a good solution.

Tinycc custom domain URLs offer an added aspect – a chance to stand out and be memorable. Understand your audience across different devices and media and then plan your SEO.

Four best ways to compress your PDF files for free

No one likes large-size files for transferring, downloading or storage. PDF files are no exception. Sometimes, scanned PDF files or PDF files with lots of images are too large to send them by mail or take too much time to download on the Internet. In order to solve these troubles, some powerful software or tools are needed to reduce the size of large PDF files without quality loss.

1.Acrobat is the first choice if batch process is not needed.

Adobe Acrobat is the most important software which is widely used around the world. You can read, edit and manufacture your PDF files. Luckily, you can also compress and save your files size by its Optimize PDF function. Useful functions for you can be found in their setting dialog and what you want to control your files, it is up to you.

Open Acrobat and choose your document. Go to File -> Save As Other and you will find Reduced Size PDF followed. Choose Acrobat Version Compatibility, you will get the smaller file compared with the original one.

After Testing, up to 90% size will be saved and the file could be shared freely. Acrobat is useful if batch process is not the necessary requirement, as you have to compress and reduce your file size one by one.

2.Try PDF Compressor V3 if you focus on PDF file compression.

If you have to compress multiple PDF files and you need one-time completion to save your time instead of one by one. You need a straightforward compression tool with batch process. PDF Compressor V3 from PDFConverters is the one you can rely on. As a useful and effective application, you can customize your compression level by yourself to reduce the size of your PDF documents.

Launch this application and you can find it is designed in a user-friendly way. Drag and drop your files or folders, all PDF files will be listed with information like name, path, size, and status. After clicking “Advanced Settings”, you can adjust the quality level of the embedded images. Furthermore, all images could be removed if it is necessary. Moreover, in order to reduce the file size further, it is allowed to remove annotations, bookmarks and attachment from the imported items. Not only for reducing size, but also for some safety consideration.

As a professional PDF compression tool, PDF Compressor V3 could be a choice for you when you are looking for such kind products. Write a review on your blog, twitter or facebook and email to support@pdfconverters.net, you can get a free license from the developer.

3.Some online tool will help you compress either.

If there is no need for you to take safety in consideration, you can try some web application to compress your PDF files online. Like ilovepdf.com is one of the choices. Visit its website www.ilovepdf.com/compress_pdf, a clear-cut and minimalistic UI shows and you will get to know how to use it even you have no any experience.

Drag and drop your PDF files, you get three options about the compression level. They are Extreme Compression, Recommended Compression and Less Compression, any of them will lead you to different compressed PDF files with different quality and size.

You can try it for free within only two times.

4.Use optimized images when you are editing your documents.

You have large PDF files mostly because of the large images. Before converting your office documents to PDF files, try to optimize your images first. Use JPEG instead of PNG. Compress your images first if you want to get PDF files with smaller size. Compress images is much easy and better than compress your PDF files.

You have several choices when compressing images, like Photoshop, Online tools. Then, all you need to do is editing the documents with optimized images inserted then convert it to PDF using “Save As” in Office software.

Details make a difference. Try to optimize or compress your large PDF files before sharing it to your colleagues or friends. It is time for you to show your professional capability.

Ensure bug-free software with web based project management

Completing a project within stipulated time is one of the most daunting tasks faced by professionals these days. Be it debugging, incorrect implementation of a development model or miscommunication among developers, projects often miss the deadline. Therefore, to strive towards bug free software and manage projects more efficiently, one requires knocking the doors of web based project management.

Project management online – technicalities

An assignment incorporates a checklist, reports and development sections. Individuals receive specific sections which they need to abide by. However, often due to inadequate availability of documents, projects take a leap of faith. To prevent such mishaps, teams opt for online project management.

It is a collection of processes, programs and information used to distribute different sections of an assignment over the Internet. Any project supervision procedure encompasses multiple technicalities such as creating task lists, controlling documents, calculating a critical path and providing audit trails. Each of these processes can be managed and even implemented through such online software.

Need of the hour:

The present decade runs through softwares. From your basic smartphone recharges to space shuttle launches, satellites dwell in all. So, irrespective of the job size, web based project management is the necessity of the day. The following section highlights a few areas where such a tool shall thrive.

1. Communiqué:

Well sorted data and facts are essential for the proper development of software. A project development normally takes place in phases. In the absence of communication between the developing teams, your project may fall victim to fatal errors. This is where online project software comes in handy. It regulates data from various sources and ensures proper rerouting of information from one section to another.

2. Development:

Since project development takes place in teams subdivided into phases, it is critical to ensure bug-free execution of all methods and functions; before calling them to the main body of the program. Any error in the methods will account for total failure of the program.

A project management online tool creates a conglomerate of all methods; runs a demo trial and checks for proper running of the software. Development is the most vital part of an assignment and such software escalates its correctness.

3. Mini deadlines:

No project ever terminates within a single deadline. Project management online tools deal with this crunch situation by providing mini deadlines to each development team. As a result, work gets segregated and improves time management skills of every individual.

Who shall benefit?

Small and flexible business associations where work distribution is among few people greatly benefit from such workflow development. Moreover, globalization has made software collaboration even more essential. This is due to industries most of which do not have stable addresses. Some of them even operate form homes.